[HELLO]. My name is Melaina Zetley.
[HELLO]. My name is Melaina Zetley.
[WELCOME]. I am a designer from the Milwaukee area. My passion is creating, no matter the format. My sheer desire to learn and evolve drive me to construct the highest quality work I can. As a perfectionist, I find my place by being detail-oriented but approach every project with the essence of the goal in mind.
I am also the co-founder and art director of Wrath + Love: www.wrathandlove.com
[WHAT I DO].
[Graphic Design].
My strength can be found in graphic design and minor illustration. With my certificate and focus in Graphic Design from the University of Wisconsin-Madison, I have studied under amazing designers that have made me diligent in perfecting the small details but bringing them together for the big picture. From everything I have learned, it is that simplicity is key. Cohesiveness and usability are indispensable in the design landscape of today. Proficient in the Adobe Suite, I pride myself in having an eye for detail that tells me if anything is a mere pixel off.
[Photography].
A newer exploration of mine, I have fallen in love with the idea of slowing down in our fast-paced world. The storytelling capabilities are endless with photography. Utilizing color, composition, light, and an infinite number of other factors, I am constantly working to develop a distinctive aesthetic that is uniquely me.
[Web Design].
I work directly with clients to create a website for their business that really emphasizes the consumer. The goal is to develop the perfect crossroad between brand aesthetic and functionality. Ultimately, it comes down to how the user is able to navigate and how we are able to get the point across to the viewer. Purpose. Simplicity. Navigation. Accessibility. These are my core principles that matter most to me when designing in the digital space.
[Writing].
My major in Strategic Communications is found in the Journalism School at the University of Wisconsin-Madison. This means I have written a diversity of pieces, such as public relations statements, press releases, listicles, magazine articles, and creative writing to name a few. I have also gained experience in telling stories through a variety of multi-media formats such as video promotions, audio stories, and more. My extreme attention to detail has also lent a hand in copywriting.
