Hi, I’m Mel. I work on a variety of projects for small businesses, nonprofits, and creative work. I specialize in branding and design, but my work expands far outside it. My desire to learn and evolve drive me to construct the highest quality work I can. I find my place in being detail-oriented but approach every project with the essence of the goal in mind.
[WHAT I DO].
[Graphic Design].
This has been my primary focus and discipline for many years. I believe simplicity is key. Cohesiveness and usability are indispensable in the design landscape of today. I am diligent in perfecting the small details but bringing them together for the big picture. I pride myself in having a very strong eye for detail and precision.
[Photography].
With my love for events and capturing moments, it’s natural to be drawn to photography. The storytelling capabilities are endless. Utilizing color, composition, light, and an infinite number of other factors, I am always working to develop a distinctive aesthetic that is uniquely me.
[Web Design].
I work directly with clients to create a website for their business that really emphasizes the consumer. The goal is to develop the perfect crossroad between brand aesthetic and functionality. Purpose. Simplicity. Navigation. Accessibility. These are my core principles that matter most to me when designing in the digital space.
[Writing].
In a world of AI, I enjoy writing things myself. I truly believe in the power of unique tone and voice. While at the University of Wisconsin-Madison, my major in Strategic Communications has given me experience writing anything from public relations statements, to press releases, to listicles, to magazine articles to name a few.
